Tom Hiddleston Discusses Meaning Behind 'LOKI' Logo

The God of Mischief is back and in a series of their own. While the Trickster stands center stage in their titular show, actor Tom Hiddleston shares that the collage-style logo has a deeper meaning than what meets the eye, and will incorporate his shapeshifting ability into the heart of the plot.

"I want to preserve the freshness of the show for when it emerges, but something to think about is the [show's] logo, which seems to refresh and restore," Hiddleston said in an interview with Empire. "The font of how Loki is spelled out seems to keep changing shape. Loki is the quintessential shapeshifter. His mercurial nature is that you don't know whether, across the [Marvel Cinematic Universe], he's a hero or a villain or an anti-hero. You don't know whether you can trust him. He literally and physically changes shape into an Asgardian guard, or into Captain America repeatedly. Thor talks about how he could change into a snake."

Loki is set to follow the events of Avengers: Endgame (2019) and chase after the enigmatic anti-hero as new adventures ensue. The Frost Giant is no stranger to facing identity crises head-on, where their character arc stretched from a villainous beginning to a more morally grey mix that pins the ideas of inherent "good" or "evil" against each other. From their introduction from Thor (2011) to their last on-screen presence, Loki's character has faced the understanding and overcoming of self, of trauma, and of loss.

"I think that shapeshifting logo might give you an idea that Loki, the show, is about identity, and about integrating the disparate fragments of the many selves that he can be, and perhaps the many selves that we are. I thought it was very exciting because I've always found Loki a very complex construct. Who is this character who can wear so many masks, and changes shape, and seems to change his external feeling on a sixpence?" Hiddleston rhetorically asks. Enveloped in a series of his own, there has been no word of Hiddleston, nor Loki, having any connection to Taika Waititi's Thor: Love and Thunder (2022).

Loki, locked in for a June 11, 2021 premiere date, is a Disney+ exclusive Marvel series starring Tom Hiddleston, Owen Wilson, Sophia Di Martino, Erika Coleman, Gugu Mbatha-Raw, Wunmi Mosaku, Sasha Lane, and Richard E. Grant, hosting a six-episode first season.

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